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Founder and CEO of Xilam Animation, Marc du Pontavice began his career with GAUMONT TV (1991-1995) for whom he supervised production of over one hundred hours of prime time drama, including the series Highlander. He then went on to create GAUMONT Multimedia in 1995 to develop new business in animation, Internet and video games. In 1999 he purchased the company’s assets in order to found Xilam Animation, which he entered on the stock market in 2002. Xilam has since imposed itself as one of the world leaders in animation production for television with such internationally successful series as Oggy and the Cockroaches, Space Goofs, Zig and Sharko and about 2000 episodes of animation programming that have been broadcast in 150 countries. Xilam has arisen as one of the top content providers to YouTube with over 200millions views every month. Xilam has also produced three feature animation films (Kaena, Lucky Luke and Oggy and the Cockroaches).

Marc du Pontavice is also the founder and CEO of One World Films, a production company of live action feature films. Its library includes Joann Sfar’s film Gainsbourg (A heroic life), a critical and box office success, winner of three Césars (French Oscars), War of the Buttons by Yann Samuell, Far From Men, written and directed by David Oelhoffen, adapted from Albert Camus’ short story “The Guest” and starring Viggo Mortensen and Reda Kateb. Marc du Pontavice has also been Vice Chairman then Chairman of the French Animation Producer’s Union (SPFA) for 12 years.


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Pascal LARDELLIER is a full Professor in Communication Sciences at the University of Burgundy (Dijon, France), teaching Information and Communication Sciences. He is also Scientific Director of PROPEDIA, the laboratory of « Groupe IGS », Paris.

He has been invited to many countries to give conferences, from Seoul to Corsica, Bucarest to London, Montreal to Santiago (Chile). He is regularly invited to speak in the media about the use of new technologies and societal phenomena, among other subjects.

He is the author of twenty or so books covering several topics, from sociology to anthropology, for example, the social uses of ICT by teenagers, online dating, the forms and functions of rituals in western societies, food, non-verbal communication…).

Professor, Communication Sciences – University of Burgundy – Dijon, France

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Minna Ruckenstein, associate professor at the Data, Self and Society group, Consumer Society Research Center, University of Helsinki, has combined the study of children and childhood with an interest in technology and the economy. Her scholarly experience is particularly strong in the fields of anthropology, communication, science and technology studies, and childhood research. In addition, she holds a title of docent in consumer economics, specializing in questions of digital consumption.

In the past three years, Ruckenstein has been one of the international forerunners in the rapidly expanding scholarly discussion concerned with datafication (the conversion of life into quantified data), particularly focusing on questions of datafied life and the uses of, and confrontations with, personal data. The goal has been to establish critical and innovative points of departure for further empirical investigation and scholarly debate.

Principal investigator – Consumer Society Research Centre – University of Helsinki – Finland

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Marc Steinberg is the author of the award-winning books, Anime’s Media Mix: Franchising Toys and Characters in Japan (University of Minnesota Press, 2012) and Naze Nihon wa “media mikkusu suru kuni” nano ka (Why is Japan a “Media Mixing Nation”?, trans. Nakagawa Yuzuru and supervised by Ōtsuka Eiji, Tokyo: Kadokawa E-Pub, 2015). His essays on animation, fan cultures, the moving image, franchising and digital culture have been published in Japan Forum, Animation: An Interdisciplinary Journal, Journal of Visual Culture, Theory, Culture & Society, Mechademia, and Canadian Journal of Film Studies. He has co-edited a volume with Alexander Zalhten on Media Theory in Japan (Duke University Press, 2017), that reframes the parameters of media theory through an examination of Japanese media cultures.

His current research project examines the formation and evolution of digital platforms for content distribution in Japan, South Korea and North America – from feature phones and smartphones to streaming sites, mobile games and apps. This work pays particular attention to the ways managerial theory and logistical systems mediate digital cultures.

Associate Professor, Film Studies – Mel Hoppenheim School of Cinema – Concordia University – Canada

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