CONFERENCE PROGRAMME

Wednesday 4 April 2018
12.45 – 13.30
Official opening of the conference
13.30 – 14.15 KEYNOTE 1
Minna RUCKENSTEIN – University of Helsinki – Finland
« Gaming life and data traces: transitions in children’s consumption »
14.30 – 16.00 Parallel sessions 1
Session 1a: MEDIA AND IMAGINARIES OF FOOD
Chair: Pascal LARDELLIER – University of Bourgogne – France
Mothers choosing seafood for their children: scenarios to restore the feeling of self-efficacy
Sofia MESTARI, Valérie-Inés de LA VILLE – University of Poitiers – France
How do Danish and French children make sense of well-being in food context? A cross-cultural approach of the concept of Food Well-Being
Liselotte HEDEGAARD – University College Lillebaelt – Denmark
Valérie HEMAR-NICOLAS – University of Paris XI-Paris Sud – France
‘Imag(e)ining’ commensality through the selfie: weekday family meals and practices
David MARSHALL – University of Edinburgh Business School – United Kingdom
Teresa DAVIS – University of Sydney Business School – Australia
Session 1b: SHOPS AND TOY LIBRARIES
Chair: Dominique DESJEUX – University Descartes Paris – France
Young people behaving badly or creating agency – towards commercial enculturation approach for shops
Eliisa KYLKILAHTI – University of Helsinki – Finland
Gathering the consumer’s meta – experience: an example through shopscapes among children from 4 to 12
Nathalie NICOL – HEC Paris – France
The toy library, a fun stage on a hybrid path of consumption?
Dominique CARRY – University of Poitiers – France
Session 1c: CHILDHOOD, MARKETING AND ETHICS
Chair:Daniel T COOK – Rutgers University – United States of America
Ethical marketing in the light of childhood : preliminary reflections applied to the food sector
Laëtitia CONDAMIN, Valérie-Inés de LA VILLE – University of Poitiers – France
A reflection on child socialization within a solidary economy culture
Marcio DIAS – Catholic University of Brasília – Brazil
Child Caring and the Moralisation of Products and Sales Practices
Lydia MARTENS – Keele University – United Kingdom
16.15 – 17.45 Parallel sessions 2
Session 2a: ETHICS, FOOD REGULATION, MEDIA
Chair: David MARSHALL – Edinburgh University – United Kingdom
Is nutritional labelling efficient in preventing parents from making unhealthy cereals choices for their children?
Luisa AGANTE – School of Economics and Management of the University of Porto – Portugal
Maria SILVA – Nova School of Business and Economics – Portugal
Parents’ views on responsibility and regulation on digital unhealthy food advertising to children and young people: Ethical perspectives
Lauren Elsie WHITE, Stephanie CHAMBERS, Shona HILTON – University of Glasgow – United Kingdom
Do suggested portion sizes affect how much (un)healthy food children eat? The impact of serving suggestions on snack intake
Goele AERTS, Tim SMITS – KU Leuven-Institute for Media Studies – Belgium
Session 2b: THE CREATIVE CONSUMER ONLINE
Chair: Natalie COULTER – York University – Canada
The ‘play-sumer’ in and of creative industries
Daniel T.COOK – Rutgers University – Unites States of America
Branding the creative child: Creative industries and (e)valuations of children’s imagination
Yelyzaveta HRECHANIUK – Linköping University – Sweden
The customization of news websites’media contents by young adults
Diego SCACALOSSI – Panthéon Assas-Paris II University – France
Session 2c: CULTURAL PRACTICES AND PARENTING
Chair: Gilles BROUGERE – University Villetaneuse Paris – France
Fun time, finite time. The meaning of spending extended time together for grandparents and grandchildren
Malene GRAM, Heike SCHÄNZEL, Stephanie O’DONOHOE – University of Edinburgh – United Kingdom
Caroline MARCHANT, Anne KASTARINEN – Aalborg University – Denmark
For the sake of the children? Consumption and fare-well strategies in the face of a parent’s terminal illness
Stephanie O’DONOHOE – University of Edinburgh – United Kingdom
Darach TURLEY – Dublin City University – Ireland
Adoption return visits – commercial trips or authentic experiences?
Johanna GUSTAFSSON – Linköping University – Sweden
18.15 – 19.30 Visit 1 – Comic strip museum,
Visit 2 – Tumulte Cortex Productions

 

Thursday 5 April 2018
09.00 – 09:45
KEYNOTE 2
Marc STEINBERG – Concordia University – Canada
« Delivering Media: The Convenience Store as Media Mix Hub »
10.00 – 12.00 Parallel sessions 3
Session 3a: CHILDREN AND MATERIALISM
Chair: Olivier BADOT – ESCP-EAP Paris – France
Children’s views on opportunities for decision – making in the home and the centrality of consumption
Martin SHIRLEY, Deirdre HORGAN, Catherine FORDE – University College Cork – Ireland
Measuring Children’s Value Perception
Janine WILLIAMS, Aaron GAZLEY – Victoria University of Wellington – New Zealand
Nicholas ASHILL – American University of Sharjah – United Arab Emirates
Watching, Wanting and Wellbeing: Exploring the Role of Socio-Economic Status
Agnes NAIRN – University of the West of England – United Kingdom
Suzanna OPREE – Erasmus School of History Culture and Communication – The Netherlands
Paul BOTTOMLEY – Cardiff Business School – United Kingdom
Investigating the Unintended Effects of Television Advertising among Children in Former-Soviet Bulgaria
Suzanna OPREE- Erasmus School of History Culture and Communication – The Netherlands
Siana PETROVA, Esther ROZENDAAL – Behavioural Science Institute Radboud University – The Netherlands
Session 3b: CHILDHOOD AND MARKETS
Chair: Pascale GARNIER – University Villetaneuse Paris – France
Advancing research on children, childhood and consumer culture? Presenting and debating Childhood and Markets: Infants, Parents and the Business of Child Caring (Lydia Martens, Palgrave MacMillan, May 2018)
Lydia MARTENS – Keele University – United Kingdom
Territorialisation around entities : the challenges of moving analysis of children, childhood and consumer culture forward
Stephanie O’DONOHOE – The University of Edinburgh – United Kingdom
Child caring as a locus for cultural analysis
Anna SPARRMAN – Linköping University – Sweden
Purity as a teleoaffective quality of child caring and locus for pecuniary value creation
Minna RUCKENSTEIN – University of Helsinki – Finland
Conclusion : Advancing research on children, childhood and consumer culture
Session 3c: GENDER, YOUTH AND MEDIA
Chair: Stephen KLINE – Simon Fraser University – Vancouver – Canada
Harry Styles or Leo Messi? Differences between Boys and Girls in the Selection of Media Celebrities
Juan Francisco DAVILA – University of Piura – Peru
Monica CASABAYO – ESADE Business School – Spain
Teenagers and video games. Gender and age differences in consumption
Samuel COAVOUX – Orange Labs – France
Girls’ Bedroom Culture in a Networked World
Nina DUQUE – University of Québec – Canada
Children’s ‘Genderous’ Toy Stories
Sarah GOLDSMITH – Glasgow Caledonian University – United Kingdom
Session 3d: CREATIVE CONSUMERS ON YOUTUBE
Chair: Valérie-Inés de LA VILLE – University of Poitiers – France
Relations between Brands and youtubers: Strategies employed by influencers for a better engagement
Patricia NUÑEZ GOMEZ – Complutense Madrid University – Spain
Victoria TUR VIÑES – University of Alicante – Spain
Performing “authentic” labour: The superfans, influencers and micro-celebrities of children’s media culture
Natalie COULTER – York University – Canada
Children on YouTube – video consumption and production in the everyday life of children
Stine Liv JOHANSEN – Aarhus University – Denmark
Teenage boys watching “with purpose” – investigating agency and relationships with micro-celebrities on youtube
Kate JONES – Auckland University of Technology – New Zealand
Janine WILLIAMS – Victoria University of Wellington – New Zealand
13.30 – 14.15
KEYNOTE 3
Marc du PONTAVICE – Founder and CEO XILAM – France
« The new challenges confronting French Animation Producers »
14.30 – 16.00 Parallel sessions 4
Session 4a: CHILDREN’S VIEWS ON FOOD
Chair: Malene GRAM – Aalborg University – Denmark
Positioning the child at the heart of his/her school lunch. The case of canteens in French primary schools
Valérie HEMAR-NICOLAS – Paris Sud-Paris XI University – France,l
Is Tony the Tiger that Threatening for Kids’ Health?
June MARCHAND – University of Laval – Canada
Effects of suggested portion size and type of bread spread on children’s spread consumption
Goele AERTS, Tim SMITS – KU Leuven-Institute for Media Studies – Belgium
Session 4b: CONSUMPTION, MOTHERING AND PARENTING
Chair: Minna RUCKENSTEIN – Consumer Society Research Center – University of Helsinki – Finland
“Digital parenting”: A preliminary analysis of marketing discourses promoted by digital services aimed at children under 6 years
Valérie-Inés de LA VILLE, Tatiana PICQ, Cristina BADULESCU, François BOBRIE – University of Poitiers – France
The influence of mothers: White working-class boys navigating the UK Higher Education Market
Ruth McLELLAN – Southampton Solent University – United Kingdom
Charlotte LYSTOR – University of Winchester – United Kingdom
« Good mothering » labour: consuming and presenting your free, right choice
Shosh DAVIDSON – Gordon College of Education – Israel
Session 4c: YOUTH, BEVERAGES AND MEDIA
Chair: Cristina BADULESCU – University of Poitiers – France
The impact of alcohol consumption in movies on attitude and desire to drink in youth: the role of mental image valence
Rémi BREHONNET – La Rochelle Business School – France
What parents do is not always right – parents’ impact on children’s sugar-containing beverage consumption
Susanne PEDERSEN, Alice GRØNHØJ – Aarhus University – Denmark
Adolescents as target populations in regulation of unhealthy food and beverage advertising and marketing
Stephanie CHAMBERS, Lauren WHITE, Rebecca PHIPPS, Shona HILTON – University of Glasgow – United Kingdom
Session 4d: TV SERIES, CONSUMPTION AND TEENS
Chair: Anna SPARRMAN–Linköping University – Sweden
An Expanding Luxury Land – A journey through the magical world TV series are offering to their teenage audience
Eve LAMENDOUR – University of La Rochelle – France
Cécile FONROUGE – Université du Québec à Trois-Rivières, Canada
Communication practices amongst teenagers in the series 13 Reasons Why: a discussion on youth cultures, expressions of self and risky behaviour
Marcella AZEVEDO – Pontifical Catholic University of Rio de Janeiro – Brazil
TV Series in digital media: a study with Brazilian teenagers on global consumption
Viviane RIEGEL, Joana PELLERANO – Superior School of Advertising and Marketing of São Paulo – Brazil
16.15 – 18.00
ROUND TABLE
« Financing creative cultural content for young audiences: new forms of advertising, public funding and ethical stakes »

Chaired by Christophe ERBES, Media Consultant

Michel MOGGIO – French Federation of Toy Manufacturers
Julien VILLEDIEU – French Video Game Trade Association
Julien BORDE – Director Youth Channels TV series and Cinema – France and Africa – Turner
Philippe ALESSANDRI – Trade Union of Animation Film Producers
Stéphane MARTIN – President – European Advertising Standards Alliance
19.30 – 23.00
GALA DINNER

Best Paper Awards

 

Friday 6 April 2018
09.00 – 09:45
KEYNOTE 4
Pascal LARDELLIER – Professor, University of Burgundy
« Deconstructing generation Y and digital natives:
a critical reading of two media and marketing clichés »
10.00 – 12.00 Parallel sessions 5
Session 5a: COMICS, BRANDS AND TRANSMEDIA
Chair: Marc STEINBERG – Concordia University – Canada
Comics for children, in France and in the United States : invisibility and genres
Nicolas LABARRE – University of Bordeaux Montaigne – France
The position of the author in a production process in the cultural industry, the example of an animated cartoon created from a comic book
Gilles BROUGERE – University of Paris XIII – France
Superhero/cartoon brands and fantasy worlds: an investigation into children’s brand relationships
Diliara MINGAZOVA – University of East London – United Kingdom
Youth-oriented comic books : an historical account of the rise of a mass-market in Europe…
Jean-Pierre MERCIER – Comic Strip Museum, Angoulême – France
Session 5b: CHILD AUDIENCES AND CONVERGENCE CULTURE
Chair: Everardo ROCHA – University PUC Rio de Janeiro – Brasil
The Creation of Cultural Value in Children’s Media: Studying the Production and Circulation of a Quality-TV Cartoon
Sébastien FRANÇOIS, Pascale GARNIER – University of Paris XIII – France
Looking through Alice in Wonderland: imaging cultural industry
Anna SPARRMAN – Linköping University – Sweden
Cultural products for children in China: The Case of Bonnie Bears
Kara CHAN, Wenna ZENG – Hong Kong Baptist University – China
Disney’s Frozen Franchise and Transmedia Adaptation
Alison HALSALL – York University – Canada
Session 5c: IDENTITY CONSTRUCTION AND RESHAPING OF SOCIAL RELATIONSHIPS
Chair: Lydia MARTENS – Keele University – UK
The problematic place of game-playing in the daily life of children and young people in China
Dominique DESJEUX – Paris Descartes-Paris V – France
Teenagers’ selfies: love and hate affair
Pedro BRITO, Isabel GONÇALVES – University of Porto – Portugal
The contributions of the consumption of luxury brands on the construction of the social identity: qualitative approach on the teenage girl consumer
Arnaud DELANNOY – Normandy Business School – France
Patterns of collaboration, contestation and compromise in the operation of a male teen online gaming circle (DOTA2)
Lelia GREEN – Edith Cowan University – Australia
Session 5d: FORMAL EDUCATION AND CHILDREN’S CULTURES
Chair: Régine SIROTA – University Descartes Paris – France
The cultural and digital practices of young people in primary and secondary school
Ornella MOLL, Charlotte PREAT – Saint Louis University – Belgium
Is pester power the secret to a greener future? Children’s stories of Eco-School activities
Elaine RITCH – Glasgow Caledonian University – United Kingdom
The commodification of the childhood in Italy. Historical – educational notes
Noemi Gabriella DONATO – University of Firenze – Italy
How Films can influence Children and Young Adults’ Life? An Insight into Abbas Kiarostami’s Films for Institute
for the Intellectual Development of Children and Young Adults of Iran

Mina REZAEI, Patsy OWENS – University of California – United States of America
12.15 – 12.45
Closing speeches / Prizes
12.45 – 14.00
Lunch
14.30 – 17.00 / 19.00
Optional visits to Angoulême / Cognac
From 20.00 Farewell reception
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